Young Leaders Global Management Program Completion

15 Mar 2017


On February 7, 2017, the 2017W cohort of YGMP successfully completed the program. For four weeks, the YGMP students immersed themselves in an intense and diverse program harnessing their communication and presentation skills, expanding their social and professional network, and sharpening their critical and analytical skills.

 

One of the highlights of the program was visiting the University of Hawaii (UH) at Manoa where the students got a chance to meet with local students. Through this activity, not only did the students meet new friends, but it also allowed them to learn more about life as a student at UH. The experience gave the participants the opportunity to think about some differences and similarities in regard to university education. On top of which, the students got a chance to attend and participate in a Marketing Strategy Capstone class, taught by Dr. Constancio Paranal III, at the Shidler College of Business.The YGMP students were given a copy of the case beforehand that allowed them to participate in the discussion. The case was about a Korean Coffee house, "Cafe Benne," which all of the YGMP participants were familiar with. During the case discussion, the YGMP students were paired with local students to discuss the merits of the case. By providing their own analysis, observation, and actual experiences on Cafe Benne, the YGMP students contributed great insight to the local students who had not had a personal interaction with the brand. Similarly, both groups realized the differences in consumer behaviour of each market segment with respect to coffee houses. Overall, the collaboration between the two groups was very productive. 

As the culminating activity of the program, both groups presented their final Capstone presentations based on their chosen topics. Both groups presented interesting topics related to their site visits. The first group focused on increasing Corporate Social Responsibility programs for an automotive company by partnering with a social service organization. The second group presented a Marketing Promotional Strategy for a public elementary school to increase brand awareness and recognition. Despite the limited amount of time, the students utilized every resource and opportunity to present a thoughtfully analyzed project. The groups practiced late into the night, in their host family's garage - projector and all - to ensure that they provide a well-rehearsed presentation. 



On the day of the presentation, both groups not only had to present to an audience, but they had to face a tough panel of judges who critiqued each of their proposals andrecommendations. The judges were truly pleased with the presentations and were surprised when they found out the amount of time allotted for the project. The judges had a tough time deliberating on who should be the winner of the competition as both presentations were very different and each had some strong points. At the end of the day and all things considered, the team that tackled the automotive/social service organization won the competition due to their creative solution of utilizing a bi-sectoral approach in addressing a critical social issue. 

The winners were announced at the Aloha Reception held the next day. In addition to the winning team, two individual awards were also given. SuperTrack presented monetary gift prizes to the teams. The winners are as follows:

  • First Prize: Team ADC/SSI
  • Second Prize: Team  Elementary School 
  • Top Two Presenters: Peter and Lucia

Furthermore, at the Aloha Reception, the JAIMS staff (Hannah and Shay) decided to give our very own "Shaka Awards." This is a fun way to remember and celebrate the uniqueness of each of the participants. 

YGMP was truly an enjoyable and worthwhile journey shared by the students, professionals, host families, SuperTrack, and JAIMS staff. The success of the program is a manifestation of our shared collaboration, one that embodies a living and breathing ohana. 


As Dr. Paranal shared, "Each year, we meet different groups of students and each group having a unique personality. Like other groups, YGMP2017W has a special place in our long history. In our 45th year as an institution, we welcomed you as the newest members of the JAIMS ohana. During your time at JAIMS, together, we celebrated history and created memories. While our time together is about to end, we are hopeful that we will keep in touch. We hope to see all of you sometime in the future; if and when that happens, we promise it would be as memorable as the day we met and the day we said good bye. A hui hou, YGMP 2017W participants. From all of us here at JAIMS, mahalo and aloha. "

 

 

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