Frank A. Haas Speaks to JAIMS Students

HONOLULU— Today, JAIMS students were audience to a stirring presentation on marketing management by guest speaker Frank A. Haas, Vice President of the Ohana Foundation.

Welcomed by a warm round of applause from JAIMS students in the Japan-focused MBA (JEMBA) and China-focused MBA (CHEMBA) programs, Haas spoke on his own experiences in marketing and how marketing tools have evolved with technology since he first started.

This sudden influx of new tools, according to Haas, has forced most to rethink the traditional rules of marketing .

"It is an exciting time to be getting into business," Haas said, "because pretty soonÉ there'll be new rules."

Haas encouraged students to learn the basic tools of the trade like brand development strategies, and demographics, while staying aware of new ones that allow for ideal one-on-one relationships with customers.

Haas' advice came with considerable weight since he is also Immediate Past Chairman of the American Marketing Association (National) and was once CEO-Managing Director of Ogilvy & Mather, Hawaii.

Perhaps the most valuable advice Haas gave to the JAIMS students came from his opening remarks. "The trick to being a good marketer," he said, "is to hang around good marketers."