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Behind the Hat with John Naisbitt

February 7, 2005


Elephant in Boa Constrictor

Is this a hat or an elephant in a boa constrictor?

Your response, according to John Naisbitt, depends on a crucial element: your mindset. Naisbitt is the renowned author of the international bestseller, Megatrends, which has been credited for accurately predicting current global trends since it was first published in 1982. It was his unique mindset that allowed Naisbitt to predict the transformation of the United States from an industrial to an informational society, and the creation and use of the Internet.

JAIMS hosted a special forum in Honolulu on January 20 where Naisbitt described his mindset to hundreds of select business leaders, politicians, and academics in attendance. To do so, he referred to a quote from Antoine de Saint-Exupéry’s children’s book, The Little Prince: “One sees clearly only with the heart. Anything essential is invisible to the eyes.”

 
John Naisbitt
Futurist and Author, John Naisbitt

It is a balance between our heart and mind, Naisbitt suggested, that allows us to see things as they truly are rather than as superficial interpretations.

His new book to be published this year, The Elephant in the Boa Constrictor, borrows its title from the story of the Little Prince. Whereas the Little Prince was able to look at a child’s drawing and see it for what it was – an elephant in a boa constrictor – adults were only able to interpret it as a drawing of a hat.

It’s these false impressions – these “hats” – which dominate our current media, said Naisbitt. Opinion and agenda shape the information we read, see, and hear. As an example, Naisbitt pointed to the media’s resulting “obsession” with terrorism after 9/11.

“Terrorism is not reshaping the direction the world is headed…” he said, “Behind the hats, the world is moving on and what is happening is more important and of greater impact.”

Behind the hats, said Naisbitt, is the world “regrouping at a higher level.” We are in a time of digesting, extending, and perfecting the technological and geopolitical breakthroughs we’ve seen in the last years of the twentieth century: the Internet, biotechnology, nanotechnology, and the rise of the new China.

According to Naisbitt, it will also be quite a while before we see “the next big thing.” Instead, we are in a period of incremental evolutionary change.

This incremental change can be seen in the evolutionary transformation of globalism. To Naisbitt, 21st century globalism means decentralization, a process he originally predicted in Megatrends.

“Simultaneous globalization and decentralization are the twin paths of the world’s future and that is where the world is headed,” he said, “At once the global economy is growing while the component parts are becoming more and more numerous, and more and more important.”

Understanding this process is imperative for seeing the whole picture behind the hat. The global economy is impossible to fully comprehend with its infinitely complex structure, said Naisbitt, but we should trust the process anyway. If the global economy is incomprehensible, it is also uncontrollable and that is the opportunity.

John Naisbitt
John Naisbitt

 
Naisbitt cited the example of China’s unprecedented growth in the past two decades. As a faculty member at the Nanjing University in China, Naisbitt has observed the expansion of this economic giant first-hand. More and more, he sees the decentralization of China’s global economy fueled by the emerging class of entrepreneurs.

Many cities in China are developing their own international airports to compete with one another and in the process, escaping control of the central government in Beijing. As Naisbitt sees it, China is regrouping at a higher level and it is flourishing.

In the United States, voters watched candidates in the 2004 presidential elections carefully fielding questions on the decentralization of our own economy in the form of two seemingly innocent words: offshore outsourcing.

At the forum, Naisbitt freely expressed his strong perspective on the matter. He questioned why, according to U.S. public sentiment, it was okay for professional sports teams to offshore talent, but it was considered an outrage for U.S. companies to offshore cheap labor for menial tasks?

There is a simple answer, according to Naisbitt: “[offshoring for sports talent] helps our team win.” As Naisbitt sees it, the same thing is true economically for businesses.

“When we offshore talent, it helps our companies win, it’s no different,” he said “That ought to be celebrated.”

Offshore outsourcing, he said, is also regrouping at a higher level. Naisbitt defined this new era as the “mass customization of talent.” Companies and organizations – much like professional sports teams – will draw specialized talent at from all over the world in a greater capacity. There will be more competition among offshore talent making them better and ultimately more desirable and necessary.

“With talent becoming an interchangeable global commodity, education assumes paramount position…” said Naisbitt. “In today’s global economy it becomes the number one economic priority.”

Though he concluded briefly on the topic of education, it left the greatest impression upon the forum participants. The following panel and question-and-answer session focused heavily on the rejuvenated impetus for quality education.

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Last Updated May 15, 2008